Uni Discovery & The Career Discovery

Built For Uni Discovery & The Career Discovery

This system was built for Uni Discovery — a premium college-admissions mentorship company — and its sister brand, The Career Discovery, which runs profile-building programs for the same students earlier in their journey. Both companies run on the same founder's Meta Ads spend and the same lead pipeline, so the automation had to work across both.

The Problem

Leads were coming in from Meta Ads, but after that it was mostly manual. There was no central place tracking who'd been contacted, no automatic nudge if someone didn't book a call, and no easy way to message a group of leads at once — just individual follow-ups, done by hand, easy to lose track of.

What We Built

I connected the whole flow: Meta Ads leads land directly in Zoho CRM, a booking link goes out over WhatsApp and email right away, and if the lead doesn't book, WhatsApp reminders go out automatically at 24, 48, and 72 hours — stopping the moment they do book. On top of that, there's a bulk WhatsApp campaign setup for messaging segments of leads at once, and a CRM pipeline (New Lead → Contacted → Booked → Paid → Closed) that keeps everything visible in one place.

How It Helps

Nothing depends on someone remembering to follow up anymore. A lead comes in, gets contacted, gets reminded automatically if they go quiet, and the whole history sits in one CRM pipeline instead of scattered across ads, WhatsApp, and email — for both Uni Discovery and The Career Discovery. Less manual chasing, fewer leads falling through the cracks.